BrainStation & Budweiser hosted the first ever Tackle Impossible Hackathon in Toronto on January 29-31st 2016. Tackle Impossible challenged participants to come up with innovative solutions to tackle global road safety and champion designated driving. Participants are put into teams of 5 to conceptualize, design user interface and create a marketing strategy within 3 days to present in front of a panel of judges. Over 13 teams were stationed at BrainStation to develop their proposals.

My team , Foxtrot, had won 3rd place with the creation of a social enabled cup that uses sensor to detect alcohol and turning the cup from blue to red. It automatically creates an Instagram account for the designated driver and can tag/add friends. Throughout the night the designated driver is the gate keeper of fun, which accepts challenges within the app to play with friends. Photos taken with the cup (blue light) are automatically uploaded & tags friends in Instagram to ensure the designated driver is still sober.