Continuing the transformation scene from the first Changing the Way We Move spot, this 360 animation takes the user onto a journey that shows how different types of Ford’s innovation are helping people move freely.
A concept design which an user signs in through a mobile app to join a fitness class leaderboard that generates real-time performance data (e.g. distance, calories burned, repetitions).
Canadian Tire has launched ‘The WOW Guide’, a printed catalogue that allows users to scan pages with the CT app to view more content & product information. It also features a VR experience within Google Cardboard.
BrainStation & Budweiser hosted the first ever Tackle Impossible Hackathon in Toronto on January 29-31st 2016. Tackle Impossible challenged participants to come up with innovative solutions to tackle global road safety and champion designated driving.
Canadian Tire has built their largest store in South Edmonton Common, Edmonton. The store uses more than 100 interactive digital screens to help & inspire customers with their shopping experience. My role was the design lead for the overall artistic direction for the interactive digital screens – such as look & feel, interaction, animation.
32″ & 48″ landscape instore KIOSK to help customers at Canadian Tire to search for products, compare and add products to list, and sign up to the CT loyalty program within one device. My role was the design lead for the overall artistic direction and working closely with the development team, BAs to ensure the product is delivered correctly.
An online photography exhibition that emphasizes on the importances of health care for all individuals. My role was the design lead for the overall artistic direction and design.
A collection of sites that I’ve art directed, designed and developed.