Annie Tung

Hologram Experience

THE ASK

  • Create a magical experience instore that captures the spirit of Christmas for adults and children
  • A creative and innovative way to merchandise and showcase Canadian Tire’s in depth assortment of ornaments and Christmas lifestyle that has never been done before

PATHWAYS

  • Utilize hologram technology to create an interactive Christmas tree
  • Promote and highlight the main in-house Christmas ornament assortments

ROLE

Senior Designer 

  • Conceptualize, design, prototype and pitch ideas that answer to the business objective and ask

HIGH-LEVEL CONCEPT 1

Christmas Tree Hologram

  • A combination of both a physical tree and hologram installation
  • Customers can walk around the installation to view the ornament animate through different Christmas scenes
  • Lights will be used on the tree to sync with the animation (blinking , colour coordination)