Annie Tung

MY JEEP STORY

THE ASK

Jeep has launched the My Jeep Story year long campaign that asked fans to submit their own Jeep stories to be featured on site.

  • The year has come to an end which there should be a way to end the campaign and thank the fans
  • Encourage people to keep engaging and submitting their stories through social media to keep the community and conversation alive

ROLE

Art Director

  • Conceptualize, design, prototype and pitch ideas that answer to the business objective and ask
  • Collaborate closely with business analysts, technologists, developers and project managers to ensure the best delivery and result

TACTIC 01

My Jeep Story honor badge

  • This badge symbolizes the campaign year and as a thank you to the fans
  • Reward for people who have submitted to My Jeep Story to put on their Jeeps
  • People who have received the badge are encouraged to post photos of it on social media with #MyJeepStory

TACTIC 02

Rotating 3D Jeep created with story tiles

  • An interactive Jeep created with story tiles to demonstrate “We don’t’ make Jeep. You do”
  • User can spin the Jeep in the environment to view it in different angles
  • Each tile is clickable and opens up the respective story
  • Mobile compatible