Annie Tung

THE NEW JEEP

THE ASK

  • Support the reveal of the new Jeep vehicle to build awareness and buzz before launch
  • Create a unique digital experience that speaks directly to the premium buyer

PATHWAYS

  • Reveal and launch site
  • Utilize digital technologies to enhance a deeper level of prospect engagement
  • Unique content ideas that exemplify the features and benefits
  • Leverage the buzz from the press to amplify the digital experience

ROLE

Art Director

  • Conceptualize, design, prototype and pitch ideas that answer to the business objective and ask
  • Collaborate closely with business analysts, technologists, developers and project managers to ensure the best delivery and result

IDEA & INSIGHT

The Moment

It is the individual moments when one can actually utilize the vehicle’s performance that makes one realize how impactful and powerful driving a vehicle like this really is.

It’s in these moments that your senses combine to create a singular instance of pure bliss. The power is always there for you. Whether it’s at a red light or tooling down the freeway, the new Jeep is there to satisfy your primal needs. 

TEASER PHASE

360˚ Light & Sound Painting

  • Emulate the mind-blowing power of the new Jeep by allowing the user to submerge themselves into the powerful moments of performance.
  • The viewer can create trails of light and sound within a 360˚ environment to immerse themselves in the vehicle performance
  • The user can share a snapshot / 360 video of their current view
  • This experience would also be compatible in VR mode (using any mobile VR headsets)

MOBILE

VIRTUAL REALITY

360˚ Light & Sound Painting

An example of the VR environment where the user can create their own light trails. This is also available to view in a VR headset.