Canadian Tire has launched the Spring catalogue “The Wow Guide” which combines both print and digital experience. By downloading the Canadian Tire app on a mobile / tablet device, the user can scan the print catalogue and view product infos, videos and extra content on their mobile / tablet.

My role of the project was designing the user interface for the app scanning functionality. In order to support the launch of ‘The WOW Guide’,  I’ve also designed the takeover of the home page of the Canadian Tire website.