Annie Tung

AR Experience: The WOW Guide

Canadian Tire has launched the Spring catalogue “The Wow Guide” which combines both print and digital experience. By downloading the Canadian Tire app on a mobile / tablet device, the user can scan the print catalogue and view product infos, videos and extra content on their mobile / tablet.

My role of the project was designing the user interface for the app scanning functionality. In order to support the launch of ‘The WOW Guide’,  I’ve also designed the takeover of the home page of the Canadian Tire website.

MOBILE APP UI

wowguide-digital-catalogue-01b

01. Once the user has opened the app to scan, it asks the user to include the entire page for it to scan the page.

wowguide-digital-catalogue-02b

02. Once the page is scanned, hotspots appear on the screen for the user to interact with.

03. The user can view help by clicking on the question mark icon in the top left of the scanning screen.